Embracing the Thrill of Victory

August 2, 2016

newsletter - business runners

This week, we turn our attention to Rio and the welcome return of The Olympics. Other than providing gripping entertainment, The Olympics serve as a great analogy for business due to the parallels of global competition and the achievements of teams working toward a common goal.

Running from August 5-21, the Olympics also provides an excellent opportunity for businesses to capitalize on the excitement and patriotism of the games. In a post by Owen Linderholm, Yahoo! Small Business Advisor senior editor, he shared some helpful tips for leveraging Olympic-related sales:

  • Make sure your eCommerce store or SEM (search engine marketing) campaigns are adjusted to reflect current Olympic trends. For example, Usain Bolt is a huge name in the Olympics, so if you sell door and window hardware, try terms like “gold medal bolts.”
  • Find real connections between your business and the Olympics, such as local athletes competing in the games. If there is no immediate connection, try linking to hot events. For example, take 10% off a product if the US wins a gold medal that day.
  • Contact your web hosting company to prepare for an influx of traffic and create a special landing page for specific products that have strong tie-ins to the Olympics. This ensures your site is able to handle any additional traffic or orders your promotion might generate.
  • Appeal to consumer patriotism by displaying the American flag and showcasing products and brands that might create an emotional response. Take advantage of any Olympic news that’s relevant to your business.

As with Olympic athletes, your business has had to compete to get where it is today. With Distribution One on your team, your business stands ready to bring home the gold. Learn more by contacting us at info@distone.com.

One final note: Do NOT use the licensed trademarks (the rings), language, and imagery of the official Olympic Games in your promotions. The organizers are very protective of their brands. If you haven’t licensed them, you risk the possibility of legal action.

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Highlighting distributor successes

Customers share their ROI achievements. Click each testimonial to read the full case study.

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Empire Bolt & Screw

“Out of the gate, our first cost savings occurred in accounting. What was previously a full-time job went down to just 2 hours a day. This change alone saved us $40,000 in year-over-year labor costs.”

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Patlin Inc.

“Distribution One has allowed us to deliver 30% more orders without having to increase our labor force.”

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The Nut Place

“ERP-ONE actually helps our business be more productive. We operate more efficiently because our software performs like a world-class product. And that’s not marketing hype. We trust in its reliability. It is one of the best decisions our company made.”

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Colorado Industrial Packaging

“ERP-ONE tracks product costs and sales margins for us… that benefit alone has added 4% to our bottom line after the first year of implementation and has more than paid for the cost of ERP-ONE.”

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A-Jax Fasteners and Tools

“Enhanced productivity, lower operational costs, higher service levels, and stronger customer relationships—it’s all been attained through our ability to provide continuous real-time data generated through the myriad of programs within ERP-ONE.”

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VLC Distribution

“Having spent 30 years on the operations side of distribution using SAP and AS400 software, I have not encountered a better system than ERP-ONE. The efficiencies and expandability has allowed us to improve our sales by $500,000 per employee in a year.”

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On Time Supply

“We had immediate visibility into which sales representatives were performing and which product lines were providing the best return for our business.”

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Cathy’s Concepts

“The ability to manage orders online has created greater efficiency in their business and has delivered more flexibility in modifying and tracking orders. Changes to an order instantly cascade all the way through the terminals and the processing stations cutting production time by at least 15%.”

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Intercorp

“I’m excited about the future. We processed hundreds of orders in the first week and project our webstore will be handling over 10,000 orders per year.”

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