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Embracing the Thrill of Victory

newsletter - business runners

This week, we turn our attention to Rio and the welcome return of The Olympics. Other than providing gripping entertainment, The Olympics serve as a great analogy for business due to the parallels of global competition and the achievements of teams working toward a common goal.

Running from August 5-21, the Olympics also provides an excellent opportunity for businesses to capitalize on the excitement and patriotism of the games. In a post by Owen Linderholm, Yahoo! Small Business Advisor senior editor, he shared some helpful tips for leveraging Olympic-related sales:

As with Olympic athletes, your business has had to compete to get where it is today. With Distribution One on your team, your business stands ready to bring home the gold. Learn more by contacting us at

One final note: Do NOT use the licensed trademarks (the rings), language, and imagery of the official Olympic Games in your promotions. The organizers are very protective of their brands. If you haven’t licensed them, you risk the possibility of legal action.


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